continuity in advertising
- continuity in advertising
последовательность при организации рекламной кампании, сохранение единого рекламного стиля
Тетради новых терминов № 6. Англо-русские патентные термины. - М.: Всесоюзный центр переводов.
В.С. Попов, Л.А. Горник, А.М. Школьник.
1975.
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